The ‘Holly Willoughby effect’ continues to soar with the TV star’s success on I’m a Celebrity…Get Me Out of Here! and fans are as keen as ever to emulate her feminine style.
And the 37-year-old much-loved presenter has suggested that part of the reason the clothes she wears on TV sell out so quickly is because she has a ‘curvy, normal shape’ that many viewers can relate to.
‘On This Morning, you can actually see what’s being worn,’ Holly told Red magazine. ‘It’s an honest way of seeing what an item of clothing looks like.
‘Also, I’m not completely straight up and down, I’m curvy, so I think I’m sort of a normal shape, wearing normal clothes. That makes people go, “Oh yes, I might look like that in that”.’
Holly showcases her different outfits on Instagram so fans can emulate her style, and the star often opts for affordable British High Street brands such as Topshop, Oasis and & Other Stories.
It was recently announced that Holly was the new brand ambassador of Marks & Spencer, with the mother-of-three sharing her top fashion tips with fans.
But despite her coveted wardrobe and influential style, Holly says she think of herself as a ‘massive fashion person’, and prefers her clothes to be comfortable above all else.
‘My style has to be quite highly functioning,’ she revealed. ‘It has to be comfortable… something that I can pick up the kids from school in… something that holds me in but isn’t too tight at the same time.
‘I ask quite a lot of my clothes, because although I don’t think of myself as a massive fashion person, I do have to do a good job.’
The full interview appears in the January issue of Red, on sale 4th December.