Holiday searches for Peru have surged after the South American country featured in one of the final episodes of the latest series of Masterchef.
Last night’s episode on BBC1 saw Greg Wallace, John Torrode and the remaining contestants head to the capital city, Lima.
There, the final four discovered the essence of local Peruvian food, immersed themselves in Lima’s culinary scene and then worked at one of the world’s best restaurants, Virgilio Martinez’s ‘Central’, located in Lima.
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Following the show, tailor-made holiday specialist Travelbag reported a massive 1,204 per cent increase in searches on its Peru web page when compared to the daily average.
And marketing director of the travel company Paul Hopkinson wasn’t surprised people had been captured by the destination.
He said: ‘With more people than ever prioritising the incredible cuisine on offer in a destination as a deal breaker when planning their next holiday, it’s no surprise to see that MasterChef viewers of the show have been inspired to go online to search for the perfect tailor-made destination experience at an affordable price.
‘Peru has over 5,000 years of culinary history, and the wealth of its lands and cultural diversity gives the country a tremendously varied palate.
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‘With the destination firmly on the gastronomic map, along with direct flights from the UK to Lima, there are more reasons than ever to visit this incredible country.’
However, Masterchef isn’t the only show to influence tourism trends.
Holiday price comparison website TravelSupermarket saw an 84 per cent increase in visitors looking for trips to the Maldives following the latest installment of reality show Sam and Billie Faiers: The Mummy Diaries.
The episode saw the former Towie favourites take their partners and children to the tropical destination to explore the sandy beaches and crystal clear waters.
And earlier this month Kiwi.com saw a 529 per cent increase in flight searches to Barcelona from the UK following a one-off Towie special, which saw the Essex clan visit the Spanish city.
A World Travel Market survey, meanwhile, said TV hits such as Love Island, filmed in Majorca, and Ex On The Beach, set in Crete, have fuelled a rise in traditional European package holidays.
The popularity of Sir David Attenborough’s programme Blue Planet II is thought to have led to an increased demand for ‘sustainable’ holidays in 2018.