One of cinema’s most renowned automotive pairings could be set to break up as the contest to supply the next James Bond car hots up.
According to the Financial Times, the recently appointed new CEO of Lotus Cars has voiced an interest in having 007 drive one of the brand’s cars – a partnership that last happened in 1981’s For Your Eyes Only starring Roger Moore (and a Lotus Turbo Esprit).
According to the FT, Aston Martin – the British manufacturer synonymous with the famous series of spy films – does not have a rolling contract with the Bond franchise. Aston Martin chief marketing officer Simon Sproule told the FT: “We cherish our 50-plus year relationship with 007, but we never take it for granted.”
When asked if Bond would drive an Aston Martin in the next film, Aston Martin CEO Andy Palmer suggested that plans for Bond’s next car are still up in the air. “Who knows? We have a great relationship with EON [the production company behind James Bond]. We’ve just announced the DB5 Goldfinger, so the relationship with EON is very current,” he told Carbuyer. “We don’t take for granted the James Bond connection – it’s something that’s important to us, but we don’t buy it. I personally think that the best James Bond movies have always included an Aston and long may it be so.”
Should the fictional British spy switch to Lotus for his next outing – codenamed Bond 25 and tipped as Daniel Craig’s final Bond film – it’ll be the first 007 film since 1999’s The World is Not Enough not to feature an Aston Martin in a starring role.
Despite being depicted as driving a Bentley in the series’ source material, James Bond is most famously associated with the Aston Martin DB5, a sporty GT car from the 1960s. Since that car’s first outing in 1964’s Goldfinger, a string of newer Aston Martins have starred on screen, including the Vanquish, DBS and purpose-built DB10 – a car whose shark-nosed styling inspired that of the latest V8 Vantage production car.
A change of wheels shouldn’t come as a shock to 007, though – over the years he has jumped behind the wheel of everything from a BMW 7 Series to a Toyota 2000GT.
With things still up in the air, we want to know your view on James Bond’s cars. Which of his alternative wheels was your favourite?