By Vassilios Nicolaos Vitsilogiannis (IG iamvassiliosvitsilogiannis) and Despina Dimotsi (IG despinadimotsi)
Despina: Listen to this. The first couture catwalk online. Something unusual but true.
Vassilios: All the shows across the French capital were broadcast online-due to Covid-19-any physical attendance was cancelled.
Despina: Brands such as Dior, Chanel and Valentino found online solutions to showcase their collections at this show. So, instead of being cancelled, any event was online.
Vassilios: Many fashion critics underlined that online fashion shows might work in some cases and Dior proved it, the show was stunning.
Despina: So Dior made this happen. They used miniature dresses on mannequins, one – third the size of their human female counterparts. The designer’s concept , Maria Grazia Chiuri, was Theatre de la Mode like in 1945 amid the devastation of World War ll that the materials were in short supplies.
Vassilios: During the online show, Chiuri’s creations were displayed in a prodigious trunk on mannequins, which is how Dior couture clients around the globe will engage with them.
Despina: So, do you think from now on all events go online?
Vassilios: I hope not. Frankly, one attends such shows is much better but I think huge brands will always find extreme and bizarre avenues for keeping up with us.
Despina: Fashion always finds its way to us.
Vassilios: And always it finds a way to surprise us!
Vassilios Nicolaos Vitsilogiannis