McDonald’s is now offering 90s style ‘Golden M’ haircuts

In its latest marketing campaign, McDonald’s Sweden has channelled serious retro vibes, by opening a virtual barbershop offering the famous haircut of the 90s.

The centre-parted fringed “curtains” do has been sported by everyone from Leonardo Di Caprio and David Beckham to Robbie Williams and more recently K-pop giants BTS. Upon noticing the trend was coming back, Scandinavian marketing company Nord DDB claimed it for one of its clients.

“When we realised that people were wearing our Golden Arches, we had to act,” said Staffan Ekstam, marketing director at McDonald’s Sweden, who saw the distinct similarity between the shape of the rounded hair-style and McDonald’s Golden Arches.

text: McDonald’s Sweden

                                      © Provided by The Independent McDonald’s Sweden

Creatives came up with the concept of offering free covid-safe virtual haircuts with a “certified Golden M hairdresser”, in which you cut your own hair under live instruction from a professional.

“We started the M Barber Shop not only to guard our Golden M, but also to claim it once and for all. The salon is a celebration dedicated to our beloved ambassadors—a helping hand to guide them on how to keep their M’s in perfect trim, even when we can’t move around as freely as we usually can,” said Ekstam.

a person posing for the camera: McDonald’s Sweden

                                    © Provided by The Independent McDonald’s Sweden

Within two hours of launching, the online hairdressing appointments with stylist Adam Lukacs were booked up solid, but a representative from Nord DDB told The Independent that due to popular demand the virtual Golden Hair sessions would return, and those who want to achieve the look should keep an eye on the barbershop’s website for future date.

In the meantime, there’s a step-by-step instructional video for those desperate enough to do-it-themselves in a bid to look like Peter Andre, Jared Leto, James Van Der Beek and Brad Pit circa 1990s.

Those with the hairdo (and no shame) will also get a free Big Mac, if they upload a selfie of them and their Barnet to the Golden M Detector digital app.


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