Britain’s cheapest supermarket in August named as Big Four, Aldi and Lidl put to the test

The cheapest supermarket for a basket of essential goods over the school summer holiday period was Lidl, the latest price comparison shows.

The German discounter was the best-value grocer in August, coming up top against all of the Big Four supermarkets as well as fellow rival Aldi.

With the kids home full time, shoppers would have paid £24.11 for a basket of 23 essential items at Lidl, that’s 43p less than Aldi and £9 less than Waitrose.

The comparison – carried out by consumer group Which? – looked at the prices of 23 items, including own-brand products such as apples and eggs as well as branded goods such as Hovis wholemeal bread.

Lidl came out cheapest overall at just £24.11. Asda was the cheapest ‘big four’ supermarket, with a basket costing £25.22.

At the other end of the scale, Waitrose would have cost households £33.20 – that’s 38% more.

Groceries with some of the biggest price differences included own-label melon, which had a difference of £1.31 between Lidl and Waitrose, and PG Tips tea bags, which had a difference of £1.25.

For those who carried out a big shop, Which? also compared 82 items comprising more branded items.

This included Branston baked beans and Colgate toothpaste however it excluded Lidl and Aldi due to the two chains not stocking significant volumes of branded products.

The list also compared Kenco coffee, Oxo stock cubes and Twinings English breakfast tea with own-label products including onions and milk.

PG Tips tea bags had a difference of £1.25 between Lidl and Waitrose© Reuters PG Tips tea bags had a difference of £1.25 between Lidl and Waitrose

Asda, at £149.20, was the cheapest of the traditional supermarkets. It was a huge £21.22 cheaper than the most expensive supermarket, Waitrose.

Grocery prices at Sainsbury’s, Morrisons, Ocado and Tesco were similar, with just £2.63 separating them.

Asda has been the cheapest mainstream supermarket for more than a year, having claimed the title every month since January 2020.

Ele Clark, Which? retail expert, told The Mirror: “The weekly food shop can have a big impact on consumers’ pockets, which is why we check hundreds of grocery prices every day.

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“Our latest analysis shows shoppers don’t have to pay over the odds for a trolley of popular groceries if they go to Lidl, which was the cheapest supermarket in August.

“Shoppers wanting to cut down on the cost of a wider selection of branded goods could consider shopping at Asda, which was more than £21 cheaper than the most expensive supermarket.”

The latest figures come as a nationwide shortage of lorry drivers has led to warnings that some supermarkets could struggle to fill shelves in the coming weeks.

However, the government has rebuked concerns, insisting the food supply chain is resilient and is taking measures to tackle the driver shortage.

Meanwhile market analysts Kantar said its data showed that with the end of social distancing restrictions people have been happier to head into stores to make more regular, smaller shops over the past month.

Cost of 23 essential items – compared

Below is how much consumers spent on an average shopping basket of 23 goods last month.

  1. Lidl – £24.11
  2. Aldi – £24.54
  3. Asda – £25.22
  4. Morrisons – £27.14
  5. Sainsbury’s- £28.18
  6. Tesco – £28.47
  7. Ocado – £30.33
  8. Waitrose – £33.20

Cheapest Big Four grocer in August

The comparison of 82 items also included Ocado and Waitrose.

  1. Asda – £149.20
  2. Sainsbury’s – £158.53
  3. Morrisons – £159.34
  4. Ocado – £161.16
  5. Tesco- £161.16
  6. Waitrose – £170.42


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