EUROPE
Vaping advertising in the EU

Advertisement of e-cigarettes is expected to come under increased scrutiny by policymakers in the much-awaited revision of the EU’s tobacco products framework.

Despite existing restrictions on advertisements or promotions for e-cigarettes, liquids or refill cartridges, youngsters still seem particularly exposed or targeted.

In this series of articles, EURACTIV looks into the recent developments related to the responsible marketing of vaping products.

Ahead of the European Commission’s revision of the European tobacco framework, the vaping industry has set itself new rules to better regulate advertising around the e-cigarette and reduce the attractiveness of these products to minors.

Source: Euractiv.com

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