A growth rate of 7% and total online sales of 69 million euros were recorded by Online Pharmacies, during the first quarter of 2023. The average price of the value of the electronic basket increased by 9% and stands at 43.70 euros compared to 42.90 in the corresponding period of 2022.

These data along with many more valuable findings are included in the quarterly report published on Friday by Convert Group.

Among the categories that increased in value (€) of online purchases at 3-month level, the following stand out: +7% in beauty and personal care products, +2% in nutritional supplements and vitamins and +2% in baby and children’s items. Health products experienced a 31% drop in sales, as products that were long in the highest demand positions (such as protective masks and coronavirus diagnostic tests) are no longer a priority for the buying public.

The biggest finding of Convert Group’s quarterly report is that for the first time in years there is restraint in discounting on online channels, as the percentage fell to 38% on Recommended Retail Price from 43% in the corresponding period last year.

Consumers continue to show their preference towards mobile & tablet devices for making their online purchases with a percentage of 67% compared to desktop & laptop devices (32%). In terms of placing orders, morning and midday hours (9:00-12:00 and 12:00-15:00) are preferred, while Monday and Tuesday are the most popular days.