Greek hoteliers have record expectations

Demand expectations by Greek hoteliers reached a historic high in the two months of January and February, in contrast to the rest of the Mediterranean market.

The early signs for 2024 consistently point to a strong start to the year in terms of air arrivals, with a double-digit annual growth trend for the first quarter and signs of larger aircraft connecting distant high-spend countries. This positive image is reflected in hoteliers’ high demand expectation.

“Despite the adverse external conditions, tourism is setting a new record in 2024,” points out the new issue of the “Business Trends” report by the Directorate of Economic Analysis of the National Bank of Greece.

As the bank’s economists explain, hotels recorded a historic high in demand expectations in the first two months of 2024 – a unique development in the Mediterranean market. In addition, consumer sentiment in the main markets from which Greece draws visitors is showing a gradual improvement from the lows of 2022.


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